“The brain economy is a new economic paradigm that prioritizes brain capital, encompassing brain health and brain skills, as its core asset. Driven by a neuroscience renaissance, it responds to the growing demand for brain skills — cognitive, emotional, and social — in the modern workforce” – World Economic Forum and McKinsey Health Institute
The future of economic growth depends on optimizing brain capital, a form of human capital that encompasses brain health with cognitive, emotional, and social skills that drive innovation, productivity, and resilience. Today, underinvestment in brain health is leaving trillions in economic potential untapped.
Global economies are at a critical inflection point:
We are entering a new era shaped by the rise of the brain economy, where brain capital — comprising brain health and brain skills — serves as the cornerstone of sustainable economic growth. According to the McKinsey Health Institute (MHI), prioritizing brain health and fostering brain capital has the potential to unlock $26 trillion in global economic opportunities by enhancing workforce performance, igniting innovation, and reclaiming millions of years of quality life.
Harris was the senior author of the first technical paper on the brain economy published in 2020 (Smith et al. Molecular Psychiatry) and co-led the early OECD Neuroscience-Inspired Economics Initiative. Since then, the work has proliferated. For example, the World Economic Forum 2025 held a Brain Economy Roundtable, the President of Cameroon endorsed The Yaounde Declaration, and congresspeople from various nations are engaging in events.
He is a physician, neuroscientist, entrepreneur, and strategist. He is dedicated to fostering awareness, data, tools, investment, and leadership for the brain transition. To do this, he works across public, non-profit, philanthropic, and private sectors. He is integrating and actioning the disciplines of grand strategy, new economic thinking (NET), transdisciplinary science, and financial engineering.
He leads Neuro-Policy and is a Senior Fellow at Rice University's Baker Institute for Public Policy, is adjunct at UCSF, an advisor at MD Anderson's Cancer Neuroscience Program and the Business Collaborative for Brain Health. He is a member of the Champion's Cabinet of the Davos Alzheimer's Collaborative and a member of IHME's Brain Health Collaborative Policy Working Group. Eyre is a Senior Fellow with the Meadows Mental Health Policy Institute.
Eyre is an alumnus of the Forbes 30 Under 30 and the Fulbright Scholar program. He has garnered recognition with the prestigious EB1A Green Card, an honor typically reserved for Nobel and Pulitzer prize winners. He has authored over 200 papers and chapters in journals such as The Lancet Neurology, Neuron, World Psychiatry, The Brookings Institutions, OECD Press and was the lead editor of the book 'Convergence Brain Health' (Oxford Press).
Beyond his professional achievements, Harris has authored a reflective short story titled "My Migraines are a Superpower." In his free time, he enjoys family time and activities such as mountain biking, meditation, and podcasts. He is originally from the Great Barrier Reef region of Australia and is a proud graduate of James Cook University and The University of Adelaide.
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