Brain Economy

 “The brain economy is a new economic paradigm that prioritizes brain capital, encompassing brain health and brain skills, as its core asset. Driven by a neuroscience renaissance, it responds to the growing demand for brain skills — cognitive, emotional, and social — in the modern workforce” – World Economic Forum and McKinsey Health Institute 

The future of economic growth depends on optimizing brain capital, a form of human capital that encompasses brain health with cognitive, emotional, and social skills that drive innovation, productivity, and resilience. Today, underinvestment in brain health is leaving trillions in economic potential untapped. 

 Global economies are at a critical inflection point:

• The global economy is losing $2.5 - $8.5 trillion annually due to lost productivity from brain disorders.  
• The knowledge economy requires peak cognitive performance to sustain workforce adaptability in the face of technological innovation and AI.
• Aging populations and rising neurodegenerative diseases risk hurting productivity and increasing healthcare and social costs.
• Geopolitical uncertainty and digital misinformation highlight the need for cognitive resilience as a national security asset.
• Business leaders are calling for policies that strengthen workforce resilience, innovation, and sustainable growth, all of which depend on brain capital.